My group for the fashion promotion choice project in FCS 368, chose the famous American Eagle as our store to report on! We really enjoyed analyzing all the great visual merchandising aspects of such a popular store. Overall, American Eagle does a wonderful job of appealing to their target market by utilizing bright colors in graphics, merchandise and lighting, having upbeat music playing in the store, and providing a very modern and on-trend feel to the shopping experience. This project was very beneficial for me personally because I learned how to take the topics I am learning within this class and apply them to real brick-and-mortar stores while I am shopping.
Gabrielle Anderson's Blog 