I really love how fun and energetic this window display is! The bright colors immediately draw the observer in and the texture and proportion keep them drawn in. The blocks make the display appear very 3D and add a lot of cool layers with the mannequins at different levels and distances. The marble and letter blocks provide a sense of childhood and playfulness that I am sure was hard to accomplish without being too cheesy or overwhelming. There is great contrast with the colorful outfits and background on the solid white blocks and mannequins, making an emphasis and “pop” on just the right places. There is a clear rhythm to this display as well with the equidistant mannequins throughout. This aspect also applies to the direction the merchandiser probably wanted viewer’s eyes to follow. Overall, this display did a great job accomplishing a sense of unity within the theme while still being fun and eye-catching!
I actually liked this window display at first glance, until I started analyzing it. Their use of color was misguided because I never enjoy primary colors being used against each other. I am sure they were trying to tie in the colors from the flooring but both the red and blue that are used behind the mannequins are just a few shades off. The proportions of the middle pieces are a little too weird, making the balance of the display feel disproportionate. I enjoy the outfits that the mannequins are wearing but the viewer would be too distracted with the odd color choices and fixtures added to this display. There is no overall sense of unity because the display is almost uncomfortable to look at. I also feel the window with viewing access to the store behind it, displays staple pieces that do not go along with what the display is trying to showcase. Overall, this is a very confusing display that falls short of interesting and proper color usage.
Gabrielle Anderson's Blog 