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Since this week’s topic was about mannequins, I tried to find an example of a visual merchandising display that I believe utilized fixtures and mannequins well. I love this window display because I feel like all the mannequins are not only positioned well, but their outfits are perfectly coordinated and really up-sells the brand. ThisContinue reading “Visual Merchandising Analysis 10”

Considering what we learned this week about lighting effects, I chose a display where I thought they utilized lighting for mood very well. The lighting on the main focal point (the mannequin) really captures the observers attention and gives a precise direction to the display from left to right. I think the string lights alsoContinue reading “Visual Merchandising Analysis 9”

This particular window display stood out to me immediately because of its great use of repetition and depth. The mannequins are symmetrical on both sides with a very similar theme to them. I also thought it correlated well to the “signage” chapter we recently studied. When a customer walks by, they not only get aContinue reading “Visual Merchandising Analysis 8”

I love the overall “New York” feeling this window display gives. The color scheme immediately shouts rock-and-roll and then as you look closer it reiterates the theme. I do wish there was better lighting so the display caught the eye of passerbys a little more. The displayed outfits are brightly colored making sure that theyContinue reading “Visual Merchandising Analysis 7”

I think this display of home fashion by John Lewis portrays a sense of serenity and calmness very well by utilizing many design elements and principles of design. Specifically, color is a major element used to achieve the observer’s emotion. The neutral shades with hints of light purple and Kelley green go very well together.Continue reading “Visual Merchandising Analysis 6”

I really love how fun and energetic this window display is! The bright colors immediately draw the observer in and the texture and proportion keep them drawn in. The blocks make the display appear very 3D and add a lot of cool layers with the mannequins at different levels and distances. The marble and letterContinue reading “Visual Merchandising Analysis 5”

My group for the fashion promotion choice project in FCS 368, chose the famous American Eagle as our store to report on! We really enjoyed analyzing all the great visual merchandising aspects of such a popular store. Overall, American Eagle does a wonderful job of appealing to their target market by utilizing bright colors inContinue reading “Fashion Promotion Choice”

I really enjoy this particular window display because it tells a story. The clouds and the hot air balloon chandelier are so pretty and make the whole display look whimsical while adding some tension to it as well. The color scheme is very well put together with pink pops accenting the items that are supposedContinue reading “Visual Merchandising Analysis 4”

When I first look at this window display, my reaction is that it looks very clean and chic. The color scheme consists of blues and neutral tones making the observer feel relaxed and calm. It has an overall sense of unity and harmony including a “bedroom/Peter Pan” theme. The main focus is still on theContinue reading “Visual Merchandising Analysis 3”

I personally really love this window display just for the bright color schemes and pops of patterns. The colors are eye-catching and usual but still make sense within the display. You can sense the different textures with the animal print, animal “skeletons”, and leaves. I think this display is still proportioned, however, without being tooContinue reading “Visual Merchandising Analysis 2”